Context
Coffy is expanding rapidly across Turkey, onboarding dozens of new team members every month. At this pace of growth, keeping corporate culture and behavior standards consistent across every store became a critical need.
Retail · Corporate Values TrainingBringing Shared Values to Life Across a Fast-Growing Coffee Chain
A training program that communicates the same corporate values and behavior standards to every team across hundreds of newly opened stores.
GOFACTORY
Project
Context, Need and Approach
Need
Coffy wanted to communicate its brand values and expected behaviors to new and existing employees in a single, consistent and memorable format — something teams would actually watch and internalize, not just a written handbook.
Approach
With GOFACTORY, a Values and Behaviors training tailored to Coffy's corporate identity was scripted and produced, using the brand's own voice, real field examples and short, actionable messages teams could apply in their daily work.
Solution
How Did We Structure It?
1
Needs Analysis
Target audience, existing structure and measurement expectations were clarified together.
2
Design
Content and the learning flow were structured around the organization's processes.
3
Production and Setup
Content was produced, the platform configured and integrations completed.
4
Launch and Improvement
The program went live; continuous improvement continues based on usage data.
Products Used
Components Working Together in This Project
Tailored Content
Scenario-based production of the Values and Behaviors training in Coffy's brand voice.
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